Lead analyst for 2 teams, Distribution and Partnerships, overseeing reporting and growth of reach and revenue across 100+ media, corporate, foundation and product partners of TED. Part business intelligence analyst, part account analyst, part product analyst.
I analyzed TED content on partner platforms and partner content on the TED platform - I oversaw analyses in product strategy, content strategy, sales operation and digital advertising. My key responsibility was to identify opportunities through data that amplified reach and revenue to fuel TED's mission of spreading ideas.
Co-production of a podcast program, TED Radio Hour is TED’s flagship “1+1=3” partnership model where co-creation not only helped TED and NPR reach new audiences, but also generate new revenue streams from sponsorships.
As TED Radio Hour headed into its 4th year renewal amidst a booming podcast industry, I was tasked to analyze the history of the partnership and current market trends to shape the future of the multimillion dollar podcast.
Working with partner organizations, TED helps companies identify internal innovators, connectors and creators using the same rigorous regimen as the main TED conference. The partnership culminates in an event produced and hosted by TED and the addition of TEDInstitute videos to the archive of ideas in business.
For each TEDInstitute partner, I created custom reporting on content engagement and advertising metrics. The metrics ranged from pageviews, video completion, cross-platform engagement, time spent on page, geography, demographics, psychographics, and social media