I'm a product person passionate about design, research, and technology, but above all – people and stories. Over the last 7 years, I’ve helped build a wide variety of editorial products supported by different business models – and organizational ecosystems that maximize both reach and revenue to further fuel mission-driven work. Experienced in all stages of the product lifecycle with new and mature teams, I believe great products start with purpose, people, and process. I’m deeply committed to product and design strategy in media organizations invested in shaping conversations, society, and our future.
Currently creating something new as Product and Design Lead at Rest of World, a journalism startup reporting on the impact of technology on culture and society in underreported, underestimated places.
Readers turn to The Times for more than just news. They turn to The Times for guidance and trusted advance, in almost all aspects of daily lives – health, food, travel, finance, style, career, entertainment, home, relationships, and more.
At NYT, I managed a portfolio of products and storytelling formats that drove engagement to service journalism and evergreen content. I also led the product partnership with Smarter Living and other Features desks to develop editorial experiences meeting both business goals and reader needs.
Launched a habit-forming format to help readers make a plan to achieve personal goals. This format breaks down larger topics across multiple days, supporting topics ranging from health and wellness, digital security, to better reading. The team evolved a custom MVP to a templated format that demonstrated high reader return rate.
Readers have access to more information than ever before. NYT Guides help readers navigate a world of choices and information.
Our team maximized the value of an archive of 100+ guides drawing high return rate by packaging multiple pieces into larger experiences.
Partnered with Wirecutter to develop Buying Guides and Gift Guides to help readers decide what to buy. Iterating on the product, the team significantly increased conversion rate of readers clicking buy now and time for editorial production by eliminating a step in the user flow.
New Products & Ventures
I wrote 3 standalone business and product opportunities in Travel,Books, and B2B/Management Service Journalism, and presented concepts to the CTO for investment consideration.
Joined HBR as product manager to help further expand the richest source of ideas for improving the practice of management. Product lead for the article page, curated reading experiences, new subscriber-only features, and MyLibrary, a reader’s personal space for organizing content and account settings.
One of the first products I helped launch at HBR, Spotlight is a package of articles from the redesigned print magazine that explore emerging research and stories through multiple perspectives.
We launched with an experience that includes a persistent table of contents and a much more visual introduction. We also created an experience in the CMS that allows editors to easily reproduce this format.
In the new template, we saw longer time spent on page, increased bookmark rate, improved SEO, and higher engagement on navigation feature than compared to past implementation.
HBR has a growing archive that spans almost 100 years. Curated products like HBR's Must Reads book series are incredibly successful and provide readers with editors' picks out of thousands of articles. However, when it comes to the web, readers on HBR.org have difficulty discovering content to help them solve their problem.
My team tested, designed, and developed an online curated reading experience, which launches later in 2018 along with other new subscriber-only products.
The Big Idea
HBR’s newest experimental editorial format featuring timely, big ideas each with lineups of articles, videos, assessments, podcasts, webinars, and events spread over a 2 week period.
Content released across multiple days encouraged readers to engage with HBR, which resulted in higher likelihood to register and subscribe. By launching with this new digital-first format, we received strong interest from high-profile authors like Adam Grant (Give and Take & Originals), Francesca Gino (HBS Professor), and Chris Anderson (CEO of 3D Robotics and Former Editor in Chief of Wired) to write with HBR
Lead analyst for 2 teams, Editorial and Partnerships, dual-reporting to the Chief Revenue Officer and Head of Distribution & Format Innovation, overseeing growth of audience and revenue across 100+ editorial, foundation, brand and product partners of TED.
Part product analyst, part advertising analyst, part business intelligence analyst.
I analyzed TED content on partner platforms and partner content on the TED platform - I oversaw analyses in product strategy, content strategy, sales operation and digital advertising. My key responsibility was to identify opportunities through data that amplified reach and revenue to fuel TED's mission of spreading ideas.
TED Radio Hour
Co-production of a podcast program, TED Radio Hour is TED’s flagship “1+1=3” partnership model where co-creation not only helped TED and NPR reach new audiences, but also generate new revenue streams from sponsorships.
As TED Radio Hour headed into its 4th year renewal amidst a booming podcast industry, I was tasked to analyze the history of the partnership and current market trends to shape the future of the multimillion dollar podcast.
Working with partner organizations, TED helps companies identify internal innovators, connectors and creators using the same rigorous regimen as the main TED conference. The partnership culminates in an event produced and hosted by TED and the addition of TEDInstitute videos to the archive of ideas in business.
For each TEDInstitute partner, I created custom reporting on content engagement and advertising metrics. The metrics ranged from pageviews, video completion, cross-platform engagement, time spent on page, geography, demographics, psychographics, and social media interactions.
Research assistant in cognitive science, psychology, and management.
Atkinson Behavioral Research Lab
As a lab assistant at the Atkinson Behavioral Research Lab at UC San Diego Rady School of Management, I conducted research with over 2,000 research participants in a controlled laboratory setting for 20 primary investigators. Learned a lot about research design while conducting research. I also ran my own research study examining positive social media feedback on risk preference.
University of Sussex
While studying in the UK, I was a research assistant in the psychology department at University of Sussex. I helped conduct research for John Drury's lab which examined cognitive and behavioral reactions during mass emergency evacuations.
The emergence of 3D videos resulted in a data and compression challenge – double the video, double the data. The lab explored different ways to compress videos that maintained a high quality threshold. This involved techniques like lowering the brightness, changing frames per second, and increasing the blur on one side. Turns out our brain is quite smart, and doesn't necessarily average the two pictures, but rather will lean toward the higher quality image.
Download the paper
Occasionally take on freelance projects in the following 3 product areas – strategy, analytics, and design.
Have freelanced for the following:
Currently advising a nonprofit curating BIPOC children's books. More to come!
Organized and curated UC San Diego's first TEDx conference. Since the first conference in 2013, TEDxUCSD videos have been viewed over 3.5 million times.
Download the report
Themed Innovation & Tradition, speakers included a National Geographic Explorer, former chief evangelist of Apple, Innovator in Residence at IDEO.org, UCSD's Dean of Arts and Humanities, a biologist-turned-comedian alumnus, a TED2009 robotics speaker, nanomedicine and nanoengineering experts, nonprofit founders, a rainbow-algae biotechnologist, 3 UCSD graduate students, and 1 notorious hacker.
The theme represents opposite ends on the spectrum of change – the constant challenge to find balance between new and old.
A few select talks from TEDxUCSD since 2013. Many more can be found on Youtube.
Here are some of the places I've volunteered at. Looking to get back into volunteering – seeking opportunities in teaching, mentoring, events, and design.
Interaxon is an educational non-profit organization that strives to promote higher education in underprivileged elementary, middle and high schools around San Diego County. The organization travels to disadvantaged schools in SD County with poor science funding or schools that otherwise lack the opportunity to learn about the brain and share with them our enthusiasm for Neuroscience through engaging students with interactive presentations.
As Program Director, I coordinated educational outreach programs and trained over 100 undergraduate students with teaching strategies for a younger student audience.
Salk Institute for Biological Studies
Volunteered with the Salk Mobile Science Lab, which hosts interactive biotechnology programs in middle schools in San Diego county. I helped teach DNA to students through hands-on experiments such as food coloring gel electrophoresis and fruit fly DNA extraction.
Inspired by woodcut relief prints of the late artist Bryan Nash Gill, I began hand drawing tree rings with brush pens in 2017.
I experimented with different color ink and paper combinations. Neapolitan RGB is a series of 6 tree rings both imagined and encountered. The series was displayed at Juliet in Somerville, MA, which Bon Appétit named as one of America's Best New Restaurants in 2016.
A limited number of artworks are available. Feel free to reach out to inquire.
Here are some things I've read, watched, listened to in product management, UX, design, teams, creativity, journalism, media, and behavioral psychology.
Mostly for me to reference later – Hope you enjoy as well!